Bursting on to the British High streets dress in the late 1970’s Hennes and Mauritz is the arrow head of affordable, ever changing high street style. H&M channels its Scandinavian roots through fresh, high fashion pieces and an extensive basics range. In addition to this, this high street giant boasts exclusive collaborations with designers such as Balmain and Karl Lagerfield, and an ‘H&M Conscious’ eco friendly range.